natures purest

What is naturally coloured cotton?

It is a pigmented fibre that grows in shades of green and brown. The natural colour is from the plants inherent natural genetic properties. It is also 100% free from pollution-causing fertilisers, harmful pesticides and chemicals.

Soft, luxurious natures purest naturally coloured cotton products don't just let your baby's skin breathe easier. Made to the highest ethical labour standards, they also ensure your grandchildren and great grandchildren will breathe easier tomorrow.

If you insist on ultimate peace of mind for yourself and your loved ones, insist on having natures purest. The finest 100% natural and pure cotton.

What makes our naturally coloured cotton so special?

Adding nothing is what makes our cotton so special! No dyes. No bleach. No chemical pesticides. No heavy metals. No formaldehyde. No chlorinated phenoles. No chloro-organic carriers. No biologically active finished. Just 100% Natural and Pure.

Did you know?

Conventional Cotton accounts for just 3% of all farmland worldwide but uses around 25% of all pesticides. It takes one cup (113gms or 4oz) of harmful chemicals to Manufacture 1 conventional T-shirt.

Bleaches and dyes are toxic chemicals and when used in the processing and manufacture of conventional cotton garments traces of these toxins remain in the fabrics. Therefore, not only does the process have a detrimental effect on the environment but can also affect the consumer. Worst of all the disposal of the waste chemicals used to process the cotton can destroy eco systems that have taken millions of years to evolve.

The skin is the body's largest organ. Different to an adult, a baby's skin is extremely sensitive and more vunerable to toxins and chemicals. Harmful substances can easily penetrate through the skin into baby's body and blood stream.

In their first year of life, babies spend around 16 hours a day sleeping! When not resting in their cribs, babies spend a lot of time playing in their bedroom so you can see how important it is to surround them with healthy, natural products and toys.

GOOD FOR BABY, Natures Purest PH friendly, unprocessed fabric that breathes as naturally as your baby's skin.

GREAT FOR THE EARTH, Natures Purests organic cotton is grown without using toxic fertilisers and chemical pesticides ensuring enviromentally sustainable production. No Dyeing is necessary, therefore there is no industrial sewage or pollution.